Walt Disney Case Study - 2980 Words

January 2013 I – Executive Summary The Walt Disney Company is one of the largest media and entertainment corporations in the world. Disney is able to create sustainable profits due to its heterogeneity, inimitability, co-specialization and immense foresight. During the late twentieth century, Michael Eisner founded and gave a rebirth to Walt Disney Company. Eisner revitalize TV and movies, Themes Park and new businesses. Eisners takeover for fifteen years had climbed the revenues and net earnings of the company. It also successfully uses synergy to create value across its many business units. After its founder Walter Disneys death, the company started to lose its ground and performance declined. Michael Eisner became CEO†¦show more content†¦| |3 |25.00% |It is helpful for the success of the company in expanding globally. | |4 |15.00% |Partially Achievable. | |Total |100.00% | | IV – Situational Analysis A. SWOT A.1. Internal Factor Analysis Summary (IFAS) |Internal Factors | |Weight |Rating |Weighted Score |Comments | |Strengths | | | | | | |S1: Creativity. | |15% |4 |0.60 |- Eisner viewed† managing creativity â€Å"as Disney’s mostShow MoreRelatedCase Study : Walt Disney Company1789 Words   |  8 Pages1 – Chapter One 1.1 – Case Study Background: The Walt Disney Company was founded on October 16, 1923 when Mr.Walt Disney signed a contract with Mr. Winkler for producing a series of Alice Comedy. Then the company never stop. Its first cartoon Trolley Troubles was released in 1927 whereas, very first â€Å"Mickey Mouse† cartoon was released in 1928 and it was also the first appearance of â€Å"Minnie Mouseon† on screen. Moreover, the first full-color cartoon Flowers and Trees was released in 1932 whichRead MoreCase Study : Walt Disney Company5336 Words   |  22 Pages1 – Chapter One 1.1 – Case Study Background: The Walt Disney Company was founded on October 16, 1923 when Mr. Walt Disney signed a contract with Mr. Winkler for producing a series of Alice Comedy. Then the company never stop. Its first cartoon Trolley Troubles was released in 1927 whereas, very first â€Å"Mickey Mouse† cartoon was released in 1928 and it was also the first appearance of â€Å"Minnie Mouse† on screen. Moreover, the first full-colour cartoon Flowers and Trees was released in 1932 whichRead MoreEssay Walt Disney Company Case Study1555 Words   |  7 PagesWalt Disney Company Case Study PART I Why is Disney so successful The success of Disney is a combination of creativity and innovations, and the managerial ability to identify and take advantage of every possible synergy. Walter Disney was the entrepreneur who had the creative skills. Knowing his limitations, he let other people do what he couldnt do good enough himself. This is an important skill, as it leads to quality products being made. The step from making short cartoons to doingRead MoreConflict at Walt Disney- Case Study1170 Words   |  5 PagesConflict at Walt Disney Eve Stapler Webster University Conflict at Walt Disney Within every organization there is some type of conflict, whether the conflict is personal, organizational or emotional. But the key is to manage the conflict so as to not hinder the profitability, functionality or public image of the company so that it is viable competitively. In the case of the Walt Disney Company, although the company had conflict within the organization, this did not hinder its competitivenessRead MoreA Strategic Management Case Study on the Walt Disney Company8543 Words   |  35 PagesA Strategic Management Case Study on Erika Erro | Mimilanie M. Mabanta | Javi Mendezona | Clara Poblador Tour 198 Prof. Emma Lina F. Lopez Introduction Company Background When brothers Walt and Roy Disney moved to Los Angeles in 1923, they went there to sell their cartoons and animated shorts. One could only  dream  that their name would one day be synonymous with entertainment worldwide. But then again, that is how The Walt Disney Company has made their fortunes over the last severalRead MoreEssay about Walt Disney Case Study1867 Words   |  8 PagesThe Walt Disney Company The Entertainment King I. Executive Summary After analyzing the Walt Disney case, we found that the root issues include the need to increase revenue to reach the 20% growth target set by upper management and to expand into new markets and/or industries. We used a Porter’s Five Forces analysis to develop our alternatives (Please See Exhibit A for further information). The alternatives that we proposed were to expand globally and enter the Internet and cable distributionRead MoreEssay on The Walt Disney Company Case Study2812 Words   |  12 PagesBUSMRH 4490 Strategic Management Case 2 The Walt Disney Company: The Entertainment King Kaitlyn Kisiday Alex Maicks Chelsea Parker Jonathan Russ Ryan Terek 1.) Why has Disney been successful for so long? Disney has sustained prolonged success for a variety of reasons. One source of success was the way Walt and Roy Disney decided to manage the company internally when the organization was founded in 1923. Disney emphasized teamwork, communication, and cooperation in the workplaceRead MoreThe Walt Disney Companys Yen Financing, Harvard Case Study1352 Words   |  6 Pagesnext six months, meaning that it becomes more expensive to buy  ¥ and more expensive to buy the foreign import. Risk can work both ways: if the ex-rate is 125 ¥ / $ (dollar appreciates, Yen depreciates) in 6 months, the cost is only $800. In this case, the dollar got stronger, so it became cheaper to buy Yen, and the foreign product (priced in a fixed amount of Yen) became cheaper. Ex-rate volatility (currency risk) means the cost of parts could range between $800-1250 over the next 6 months forRead MoreInternational Business Case Study: Problems and Key Issues of the Joint Venture Between Walt Disney Co and Hong Kong Special Administrative Region686 Words   |  3 Pagesof the Case The joint venture between the Walt Disney Co and Hong Kong Special Administrative Region (HKSAR) government (Landreth 2005) is at a risk and the magic of Disney is no more working in Hong Kong due to several reasons. The purpose of writing this paper is to analyze the case and find out why the park which was perceived to be a profitable market is suffering from losses since its opening in September 2005. The case shows many flaws due to which Government of Hong Kong and Disney failedRead MoreDisney s Corporate Strategy For Long Term1314 Words   |  6 Pages------------------------------------------- Title Page Page 2 --------------------------------------------------------------------------------------Table of Contents Page 3 ------------------------------------------------------------------------- Disney s Corporate Strategy Page 4 ----------------------------------------------------------------------------- Assessment of long-term Page 5 -------------------------------------------------------------- Assessment of Competitive Strengths Page 7

Rousseau s Beliefs On The Form Of Governments Essay

â€Å"The strongest is never strong enough to be always the master, unless he transforms strength into right, and obedience into duty†. Therefore in order to obtain power it is essential to understanding it as Rousseau states. For, one must force right and duty on man to make them free in the sovereign. In his writings from the social contract Rousseau outlines what the sort of government should be. Therefore, the aim of this essay will firstly be to analyze and outline Rousseau’s held beliefs on the form of governments. Secondly, what this sort of government will achieve. Finally the essay will examine Rousseau’s contribution to political thought in contemporary era. Jean-Jacques Rousseau is one of the most influential intellectuals in political philosophy of the 18th century. His writings have influenced generations of intellectuals. His political writings originate from his philosophical essay â€Å"the social contract†. Therefore it must be viewed as being the culmination and summary of his most profound theories on key political concepts. One of his central concepts in the social contract is the â€Å"general will†. From book 2 of chapter 3 Rousseau states â€Å"our will is always for our own good, but we do not always see what that is; the people is never corrupted, but it is often deceived and on such occasions only does it seem to what is bad†. In this passage Rousseau outlines two very important differences between the â€Å"general will† as well as between the people. In that each of usShow MoreRelatedThe Political Landscape Of France1367 Words   |  6 Pageslong time before the Enlightenment. The economic a nd military gains made by Louis XIV, the Sun King, ultimately crippled the country later when the Estates General failed to overthrow the French government democratically and peacefully. 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(Rousseau lecture1) Moreover Rousseau paid great attention to nature and human feelings. He claimed that human s are naturally independent and held a belief that ‘’man is born free and everywhere he is in chains’’ (Rousseau, 2012, pg. 12 ) arguing that people in the state of nature were fundamentallyRead MoreExplain Rousseau s Claim That People Can Be Forced1349 Words   |  6 Pagesclaim that people can be ‘’forced to be free’’ (Rousseau, 2012, pg. 30) means that people can be forced to obey the general will for the common good of everybody. Jacques is arguably one of the most influential philosopher and thinkers not only during the Enlightenment era in France and across Europe but also through the development of modern political and educational work where many have been inspired by his writings. His ideas result from his belief that every state has its origin in people thatRead MoreThomas Hobbes And Jean Jacques Rousseau1728 Words   |  7 PagesHobbes and Jean Jacques Rousseau are both considered Enlightenment thinkers, their idea s vary greatly in the political continuum. Both of their theories have certain components which may appear to be symmetric, but upon closer examination, their differences stem from the very way in which they view human nature. From there, each man builds up to the creation of a commonwealth in a way that reflects which type of government they support. The political theories of Hobbes and Rousseau share many common aspectsRead MoreJacques s Views On Nature And Human Feelings1345 Words   |  6 Pagesclaim that people can be ‘’forced to be free’’ (Rousseau, 2012, pg. 30) means that people can be forced to obey the general will for the common good of everybody. 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Marketing Environment and Customer Analysis @Tesla Motors

Question: Discuss about the Marketing Mix for Tesla Motors. Answer: Introduction Tesla Motors, Inc is an American company, which makes automobiles and energy storage devices. The company also makes and sells electronic vehicles and battery products. A public company operates under the symbol of TSLA. The companys initial strategy was to attract the affluent buyers who could afford high-end expensive products. But as the product has reached a mature stage of the product lifecycle, the acceptance within the audience has increased, and the company is aiming towards more competitive market keeping their products at a lower price range (Mangaram 2012). Australia has a huge demand for automobiles where the natives are enthusiastic about automotive products. They are also becoming aware of the various environmental issues and consider a fully electric operated car in place for a one, which runs on petrol. Thus launching Tesla in Australia would generate huge profits for the company and fill the demand gap existent in the automobile industry of Australia. By conducting a market, customer and competitor analysis of the automobile industry in Australia, a plan can be outlined for a successful marketing and implementation strategy (Bag and Biswas 2013). Marketing Environment The Australian Automotive Market is a huge one and wide ranging which includes retailers, importers, and manufacturers, transport, servicing, and logistics. The manufacturers of vehicles strive to build technologies that enable the vehicles to communicate with the other vehicles and their surroundings. The Australian Automotive market is a flourishing one with the sales of new cars benefit the automobile wholesalers and car dealers and benefiting the service agents from the rising number of automobiles being registered each day and driving on the Australian roads and streets (Jain 2013). The annual earnings of the automotive market of Australia usually exceed to one hundred and sixty billion dollars and makes positive contributions to the Australian economy. The manufacturers of vehicles are well trained and have built a highly skilled workforce producing competitive products for the local and international markets. The local manufacturers of motor vehicles are suffering a loss due to the increasing prices of fuel since the last five years. This has resulted in a sluggish growth of the automotive industry at an annual rate of only 1.1 percent (Stein 2013). The rise in the price of fuels has also compelled the Australians to opt for fuel-efficient imported vehicles in place of petrol consuming indigenous cars. Customer Analysis Australia has a huge demand for automobiles with the sales of vehicles increasing each day. There are currently 15,142,000 automotive vehicles driving on Australian roads. A majority of the motorists (nearly 80%) consider the factor of fuel efficiency over the high performance of a vehicle. The price of fuel has constantly been rising making the Australians opt for fuel-efficient vehicles than petrol guzzling ones. It is important for the manufacturer of cars to understand the attitude of the customers so that they can customize their cars according to their preferences (Mangaram 2012). The recently evolved consciousness among the Australians towards environmental issues has also led them chose battery operated cars that run totally on electricity and do not need petrol to run. This will have less consequential impacts on the environment and will save them the fuss of refilling their cars with petrol now and then. Tesla has been making huge profits in America with the launch of its clean vehicles that runs on battery, which can be charged with the help of electricity (Raju 2015). With the attitude of the people changing positively towards the environment, the launch of Tesla vehicles can prove to be successful and profitable for the company. Competitor Analysis Teslas competitive rivals include the big name German car manufacturers like BMW, Porsche, Audi, and Mercedes-Benz in the battery generated cars category. Although Mercedez might be the last to join, the group but its strategies are the most ambitious. The company has been working relentlessly on a range of new electricity generated car models. Going by the reports, Mercedes will be spending more than three billion dollars to develop and design its new car models. Audi and BMW are also in the league investing huge capitals on the development of electricity-generated models that are viewed as direct competition to TESLA (Cherubini et al. 2015). Porsche is also trying its best to design models, which have high voltage battery storing technology and a couple of electric motors that are innovative in style and are aimed at giving the American Company, Tesla a tough competition. The company has recently announced that it plans to design a model version of its Mission E impression. But such level of competition does not seem to tense the company at all. Its owner, Elon Musk, is of the opinion that the concept of a battery-operated cars responsibility is to inspire the already established manufacturers (Huang and Sarigll 2012). Teslas primary goal is to promote the development of a sustainable transport system. Identification of issues, Positioning, and setting of Marketing objectives The Tesla cars are high priced targeting their products to mostly the affluent customers who can afford a high-end automotive vehicle. The technology needed to manufacture these cars is expensive which explains the reason behind them being priced at such a high range. This limits the customer base of Tesla, which cannot include the average income earning groups of the society. Since the concept of battery-generated automotive cars is relatively new in the area, the problem with their charging to run for long distances often arises. An industry analyst very recently pointed out that until the price of Tesla cars falls drastically and a network of car charging stations are installed in the country; Tesla will continue to be a vehicle that comes under the Niche category (Cherubini et al. 2015). The Tesla cars are positioned as a Battery operated vehicle-manufacturing company that aims to compete with vehicles that deliver high-level luxury experience to the customers (Hanssesns et al. 2014).The company wants to provide an opportunity to environmental conscious motorists, resulting in zero emissions as they drive along the roads of Australia. The marketing objectives of Tesla do not involve spending massive amounts on the advertising of its cars like the other competitors in the market. It believes in spending that kind of money in the research and development on its cars, and the customers will be automatically attracted to them. The retail strategy is also a component of the marketing objectives of TESLA. The marketability of the co-founder of Tesla, Elon Musk is also an innovative component of Tesla's unique marketing strategy (Fifield 2012). Formulation of Marketing Strategy and implementation Product: Teslas cars are built to perfection. They are battery operated electric cars, which have a splendid driving experience, and is built purposefully to be aerodynamic in nature. The Sedan offered by the company is very spacious, with a couple of seats behind the driving front. The speed of the cars can go up to 140 to 1560 mph, depending on the battery, which is used. The cars are very advanced with the interiors having an eighteen-inch touch screen display (Huang and Sarigll 2012). The cars offer a range of packages from which a customer can choose according to his or her preference. The company also allows its customers to customize their cars, giving them an opportunity to design their cars according to their personal use and purposes. Price: The pricing strategy of Tesla cars is wide-ranged. The customers can choose from a number of price options according to their preference and affordability. The choice of battery has a huge impact on the price range of the cars. The bottom line models with 50Wh batteries cost around $75,560 and the premium models with 70p battery costs around $94,459. The highest price of the cars can go up to $123,789 (Hanssesns et al. 2014). Place: Tesla sells their cars either through their own stores or online. There are numerous stores, which display their luxurious cars. The customers can chose and customize them according to their own preference. The cars are also sold online through the official website of Tesla Motors, Inc. The company does not involve dealers as an intermediary between the cars and its customers, therefore cutting out the intermediaries all together. Because of the companys unique attitude towards its marketing strategies, it is often compared to Apple (Irfan et al. 2014). The companys policy to sell its cars directly to the customers has often put the company into a lot of controversies. Still, Tesla has stuck to its retailing marketing strategy. Promotion: Tesla has a unique promotion strategy, which is very different from its competitors. It does not spend a magnificent amount of capital on the allocation of its advertising budget. This stands in huge contrast to the Nissan Motors, which spends twenty-five million dollars for advertising their fully battery driven vehicle Leaf, in the year 2012. However, the Companys C- founder Elon Musk has a different marketing strategy in mind. He believes that spending the advertising money in the development of the product is a much better alternative (Fifield 2012). He is of the opinion that if the products are high end and satisfactory, the customers will automatically be attracted towards them. The retail strategy is also a component of the marketing strategy of Tesla. They have unique showrooms located not on highways but inside shopping malls located very close to the showrooms of premium brands like Apple and Michael Kors. The last and the most prominent component of the marketing strategy of Tesla is the co-founder of the company himself- Elon Musk. He is constantly present at the forefront with his interactions over the social media, magazine coverage, and press releases (Grunig and Kuhn 2015). Such a kind of promotion has helped in the building of brand equity and has also lead to huge popularity among the masses. Presentation and research The data for this report has been collected through the secondary sources. To suggest the marketing strategies and plans for the Tesla Motors, Inc launching in Australia, the company background is analyzed along with the marketing objective and strategies that it follows while running the country of its origin, America. Conclusion It is quiet commendable that with no or little advertising, Tesla has gained huge popularity within the masses. Tesla is in its way to become a new leader in the Automotive industry. The fact that they produce an alternative version of battery-operated cars gives them an advantage. Tesla is not much affected by the rivalry strategies of its competitors. Elon Musk believes in providing a sustainable transport system to the community and is proud of the fact if it is inspiring other companies. Their marketing strategies are unique which are of social orientation, which sets them apart from its competitors. If the company follows these marketing strategies in Australia, it will increase the probability of its success in a completely new market area. References: Bag, S. and Biswas, D., 2013. FOUR P'S COMPASS MODEL IN NEW PARADIGM OF MARKETING MIX.International Journal of Applied Services Marketing Perspectives,2(1), p.273. Charles, T., 2013. Competitive Strategies and Government Policies: The Automobile Industry (Tesla Motors). Docs. school Publications. Cherubini, S., Iasevoli, G. and Michelini, L., 2015. Product-service systems in the electric car industry: Critical success factors in marketing. Journal of Cleaner Production, 97, pp.40-49. Fifield, P., 2012. Marketing strategy. Routledge. Goi, C.L., 2015. Marketing Mix: A review of'P'. The Journal of Internet Banking and Commerce, 2005. Grnig, R. and Khn, R., 2015. Analyzing the Relevant Markets. InThe Strategy Planning Process(pp. 175-185). Springer Berlin Heidelberg. Hanssens, D.M., Pauwels, K.H., Srinivasan, S., Vanhuele, M. and Yildirim, G., 2014. Consumer attitude metrics for guiding marketing mix decisions. Marketing Science, 33(4), pp.534-550. Huang, R. and Sarigll, E., 2012. How brand awareness relates to market outcome, brand equity, and the marketing mix. Journal of Business Research, 65(1), pp.92-99. Irfan, M., Sumangala, C. and DSouza, L., 2014. Green Marketing Mix Strategies of Consumer Durables with Reference to Automobile Sector.International Journal of Emerging Research in Management Technology,3(6). Jain, M.K., 2013. An analysis of marketing mix: 7Ps or more.Asian Journal of Multidisciplinary Studies,1(4). Mangram, M.E., 2012. The globalization of Tesla Motors: a strategic marketing plan analysis. Journal of Strategic Marketing, 20(4), pp.289-312. Raju, P.S., 2015. Global Markets.The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies. Ranjbar, A. and Iranzadeh, S., 2012. The effects of marketing mix elements on Brand equity.UI Journals System,2(3), pp.155-172. Stein, B., 2013. The Marketing Mix and Brand Quality.Modeling for Government and Business: Essays in Honor of Prof. Dr. PJ Verdoorn, p.283.